When building a following on Facebook, making connections with your followers not only lets them know you are engage but gives others a reason to follow you as well. It’s always a downer when you try to communicate with a company you like and get nothing in return. It puts people off and gives them a reason to stop watching what you post. Staying active with your followers means that they will stop and look instead of skimming through it on their feed. They have plenty of other pages to ignore. Make sure you’re not one of them.
Here are our Top 7 Ways to Interact with Your Facebook Followers:
- Like posts – If one of your followers posts something that is relevant to what you do, or better yet, tags you directly, Like the post. Let them know you’re watching and are interested in them.
- Comment – Reply to their posts. It doesn’t have to be long. You don’t need to spend a lot of time, because let’s be honest, you don’t have a ton of time when you’re busy running your own business. A simple “Great post!” or a “Thank you for sharing!” goes a long way toward building community and a loyal following.
- Tag – Tag your clients or those who you want to be clients in your own posts. Shoutouts are a feel good way to engage your audience. People like to be recognized and it’s easy to give them that.
- Share – If you see an interesting post by someone who follows you that you think the rest of your audience would like, share it. This is also key when you’re trying to engage other companies and potential new clients. By sharing what they’re talking about, it solidifies that you are actively invested in what they’re doing.
- Follow – Nobody likes to see a page that has a bunch of followers but doesn’t follow anyone back. Don’t be that guy. Feel free to be strategic about who you follow. In fact, you should be strategic about who you follow. Follow clients, potential clients, competitors, and companies who are performing on a higher level than you are. This is a great way to gain relevant research into what’s working and what isn’t.
- Respond to Messages and Posts on Your Page – Messages can be easy to miss – especially when they land in the no-man’s-land of that Other folder. Check your messages regularly and respond in a timely manner. If someone took the time to message you, the least you can do is reply. If they are posting directly on your page, respond as quickly as you can. A fast reply shows a depth of concern for their thoughts.
- Keep it Interesting – Curate, write, and post only the best and most relevant information you have available. Make sure you have a variety of different posts so your audience doesn’t get bored.
Think about pages you enjoy and study what they do. Ask yourself why you stay engaged. Once you figure out what other successful pages are doing, you have a head start at finessing those things to suit your own audience and best presenting what you have to offer.