Everyone has something they have posted on social media that they regret. Delete, delete, delete as fast as you can. Sometimes you can take it down before any real damage is done. Sometimes you can’t. There’s a reason why the saying “The internet is forever” exists. Facebook, LinkedIn, Twitter, Google+, YouTube…All of these are very different platforms, but there are some do’s and don’ts of posting on social media when you own a business that are pretty universal. Knowing what those are can increase your audience, improve your credibility, and even spare you from having to wear an e-bag over your e-face out of sheer embarrassment.
Here’s our Top 5 Do’s and Don’ts of Posting on Social Media:
- Do Proofread – Check for misspellings and grammatical errors. On the internet, it can be less about what you say and more about how you say it. Trolls love to attack grammar when they have nothing better to do.Don’t Use Words You Are Not Familiar With – Nothing says “I’m trying too hard to sound smart” more than using the wrong word. It’s like giving your audience darts to throw at your credibility. Stick with what you know.
- Do Post Relevant Articles – Give the people what they want. Offer up interesting, engaging or even humorous articles that are directly related to your business or the interests of your target audience.Don’t Get Too Personal – Your audience doesn’t need to know the gory details of your gall bladder surgery. An occasional family vacation picture is fine, but always remember it’s your business you are promoting not your personal political views.
- Do Say Thank You – When someone compliments you online or offers relevant additional information to a post you’ve made, say Thank You. Showing appreciation when someone engages with you on social media let’s them know you are watching and are willing to respond.Don’t Argue – When someone comments on your business page with a negative response, do not engage – at least not by arguing. A simple “Thank you for your comment. We will make sure management is made aware of your concern” is totally fine. As a business owner, arguing with people online never makes you look good.
- Do Ask Questions – Actively engage your audience by asking them questions. Give them an opportunity to tell you what they think. People love giving their opinions and it can help you get to know what customers and potential customers want from you.Don’t Talk Down to Your Audience – Offer your expert opinion and helpful information but don’t verbally pat your audience on the head. Treat people with respect and answer their questions professionally.
- Do Check Your Sources – Always choose credible sources when sharing articles that you did not write yourself. This builds trust with your audience.Don’t Repeat Bad Information – Make sure the information your posting is correct. Fully examine each article and post for accuracy. Be the one that your audience can depend on.
Posting on social media is skill. You are literally putting your reputation on the line.
Do you know of any more do’s or don’ts? Have a story you want to share? Let us know in the comments.