Have you ever looked out over the sea of social media, seen people Facebooking and Twittering and Instagramming and YouTubing all over the place and thought, “How am I supposed to manage all of those?”
You’re not supposed to manage all of those.
The key is to be strategic in your use of social media so you’re reaching and expanding your audience while saving on time. Spreading yourself too thin over too many social media channels doesn’t do you any good. Focusing on a few that are best for what you do or the business you have is the way to go.
Here’s a breakdown of the six major social media outlets and what they do for you:
Facebook – It is nearly impossible to have a successful online presence without investing some time into Facebook. Thanks, Zuckerberg. This social monolith hits over one billion users a month. That is a number far too large to ignore. Facebook business pages have user friendly analytics to gauge how well you are communicating with your audience, ads capability, promoted posts that reach beyond your own audience, and a bunch of ways to let those you want to reach know how to get in touch with you. Facebook even has the refined technology to let you laser target a particular demographic. And with over a billion users a month, we feel pretty confident whatever demographic you’re into can be found there.
Twitter – Do you have a company that needs to communicate with your audience in real time? Then Twitter is for you. If you have an event that needs live and active communication, Twitter works brilliantly. It works well for scheduled posts, too, though. It’s a good way to garner excitement for what is happening and for what is to come in 140 characters or less.
Instagram – If your company relies heavily on photographs to engage your audience, then you must have an Instagram account. The internet runs at light speed these days so being able to catch the attention of your target audience is key. Pictures work wonders for that. Just ask the Kardashians. Instagram is also about to become far more profitable with the new business tools they are rolling out.
YouTube – The phrase “viral video” is even more recognizable than Grumpy Cat. There are people who earn their entire living by making YouTube videos – sometimes even millions of dollars. YouTube should be one of your media channels if you have a target audience you know engages regularly with videos. Create your own and share interesting and relevant ones with your audience.
Pinterest – So a big question is “What is the difference between Pinterest and Instagram?” The simple answer is that Instagram is original content while Pinterest is curated content from external sources on the internet. When you have a Pinterest account and a “Pin It!” option on your website, people who find information they like can send it Pinterest for others to see. This can generate a lot of website traffic and potential clients for you.
LinkedIn – If you are in an industry that requires professional networking, then you need to have a current and engaging page on LinkedIn. Every Fortune 500 company now has executives on the platform. It is the perfect way to engage others in your market, build a network, and increase your exposure and credibility. You can also see how your competitors are presenting themselves, then, you know, be better at it.
The key is to not be so caught up in every form of media that you are working your platforms more than you are working your business. Choose wisely, be consistent, and if you’re still feeling overwhelmed, look into companies, like SocialVention, who have professionals who can manage all of this for you.