You’d think it would be a no-brainer setting up new social media accounts for your business. Email, password, short bio…Go! And it really should be that simple. However, emails change and passwords get forgotten. So here’s our easy guide to setting up new social media accounts.
- Email – If you have an established business email, use it. Every time. If you have someone who is running your social media for you, either in house or hired out, make sure the same business email is used so if that person leaves, you know where to start to take it over or pass on the correct information.
- Password – This is your business and you want to protect it from hackers. Choose a good password generator that is customizable and make it your best friend. We recommend a different password for each social media account. This will ensure that if someone does get one password, they won’t have access to all of your platforms.
- Save it – Create a spreadsheet that has all your logins and passwords saved in one location for each of your social media accounts. Make sure to save it in a place you will remember and easily accessible. This will be your lifeline to maintaining consistent social media.
- Consistency – You want all of your social media accounts to be instantly recognizable. Use the same name for each account and a profile pic that people will know as soon as they see it.
- Bio – Use a slightly different bio for each social media site. Tailor it to reach the audience of that particular platform.
- Contact Info – Make sure your contact information is up to date across all your sites. If you have a website, post a link to it on each platform so your audience can find out more about you.
Social media is such a strong tool for business in today’s e-world and we want you to succeed. Keeping a firm grip on your accounts is key in creating a credible online presence. Hacking threats are more likely to come from a disgruntled employee rather than some external source. So if an employee who had access to your accounts leaves, change your passwords and update your spreadsheet. Then remove access to that spreadsheet from the employee if it’s online.