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What Social Media Platforms are Right for Your Company?

Have you ever looked out over the sea of social media, seen people Facebooking and Twittering and Instagramming and YouTubing all over the place and thought, “How am I supposed to manage all of those?” Good news. You’re not supposed to manage all of those. The key is...

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Instagram’s New Business Tools Are Coming!

Instagram is about to get a whole lot more profitable - especially for small businesses. In a few months the photo sharing giant will roll out new business tools that will increase visibility and reach. When they introduced ads, there was much rejoicing - but now it’s...

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Top 7 Ways to Interact with Your Facebook Followers

When building a following on Facebook, making connections with your followers not only lets them know you are engage but gives others a reason to follow you as well. It’s always a downer when you try to communicate with a company you like and get nothing in return. It...

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Top 5 Do’s and Don’ts of Posting on Social Media

Everyone has something they have posted on social media that they regret. Delete, delete, delete as fast as you can. Sometimes you can take it down before any real damage is done. Sometimes you can’t. There’s a reason why the saying “The internet is forever” exists....

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What You Need to Know About Instagram’s New Look

If you update your Instagram app, you’re going to see a brand new logo. Gone is the old Polaroid icon, which is kind of sad, but the new one is full rainbow color, which is kind of awesome. The camera design is more minimalistic to represent the scaled back new...

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Instagram’s Timeline Update – Do Not Turn On Notifications

If you’ve looked at Instagram for more than five minutes in the past few weeks, you’ve seen multiple postings of people asking you to Turn On Notifications so you can continue to see their pics. This is supposedly because of a new algorithm update from Instagram that...

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Facebook 20% Rule Update: Blessing or Curse?

Facebook 20% Rule Update: Blessing or Curse?

What's the Latest on the Facebook 20% Rule? You may have heard that Facebook Ads is loosening its death grip on the 20% rule. Or you may not have since they didn’t actually tell any of their advertisers about it. For marketers who consistently have to send back ads to...

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Facebook Carousel Ads Are the Future of Advertising

Facebook Carousel Ads Are the Future of Advertising

The New Facebook Carousel Ads Are Awesome We're convinced, the future of Facebook advertising has arrived in the form of Facebook Carousel Ads. You may have even seen some yourself and not realized what they were. Carousel Ads are a series of images that scroll from...

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A Hiring Nightmare: The Wrong Social Media Manager

A Hiring Nightmare: The Wrong Social Media Manager

For people who work in the Social Media business, we know the drill: A typical conversation about our job goes something like this… “Social Media Strategy... so, what do you do?” “Like Facebook and stuff? Oh, that’s easy I can do that!” “But it’s FREE, why would...

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Welcome to the Future: Google Alphabet, Inc. is Here

Welcome to the Future: Google Alphabet, Inc. is Here

If you haven’t already heard, Google created a new company called Alphabet, and it’s BIG time! The new company will encompass the already existing Google that we know and love, as well as a myriad of other Google Products. So what is Alphabet? Alphabet is the top tier...

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“As the social media strategist for this national 8 city tour in 2011, we achieved a social media “reach” of 2.5 million. By the end of the 2012 20 city tour, that “reach” increased to about 5 million.”

Tory Johnson, CEO of S&H and
“Good Morning 
America” Contributor

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